Branding

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I may have mentioned this to you in the past, or maybe you’ve seen a few posts on the web. I’ve started rebranding Electrikk Clothing. I’ve done this a couple of times in the past, but I’ve never taken it this seriously before. The more days that go by, the more we learn. One day it hit me. I don’t actually have a “brand” to show. Everything I had contained some different logos, colors, patterns, and vibes. I needed a direction.

Around the same time I was struggling with what I really loved or what I wanted to do in life. For some reason when we’re young we’re told to figure out what we want to do in life, go to college, and get a good job. Well, what’s a good job? Why do we have to live our whole lives to work a full time day job for someone else? I feel into this trap. The believe that the only way to get a good paycheck to pay bills is to go to college and get a job. I’ve always hated that idea, but for about a couple of years, I fell away from my passion. I felt lost. I was letting the world around me tell me what do to. I had to stop myself. Wait, what are we doing? My future wont wait for me, what do I really want? My dream has always been to work for myself, I need to start now.

It hit me too hard. What have I been doing all this time? Painting, drawing, watching movies. Not following my passion, design. All this time I’ve been trying to stuff all the thing I like to do into one and all it my passion. The new logo, colors, patterns, website design, these are all carefully chosen creations to design the new face of Electrikk the way it should.

I want you to know that I care about the brand, what you receive, and Electrikk’s impression that’s left behind. There’s no time to play around. Your future wont wait for you.

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